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Cost and return on investment Creating Special Database good native ads requires an intensive creation process. There is no standard success format. Every advertiser, product and service is unique. It's a huge challenge to create sponsored content over and over that delivers enough for the advertiser as well as enough value for the reader. Moreover, it is necessary for news media to set up a separate branded content team/department. Because Special Database editorial independence must be guaranteed. Native advertising is therefore a relatively expensive form of advertising. When the investment is so high, it is important that advertisers also have a clear idea of ​​what they can achieve with it. And what it ultimately yields. That clear picture is not always there . Solutions: long-term strategy, clear objectives and metrics A model with clear objectives Special Database and metrics for native advertising can help with this.

Based on previous research and Special Database practical reports, I make a first step: You can conclude from the infographic that native advertising campaigns fit well within a broader content strategy. Native advertising is Special Database an effective way to distribute content. The first metric , the number of views, naturally plays a role, but engagement metrics ultimately say much more about how well the native campaign is successful. A clickbait headline is quickly made up. Keeping readers' attention with content they find truly valuable is the Special Database real challenge. Only in this way can you as a brand build a relationship with the readers.

You can also use native advertising to Special Database generate more traffic to your own platforms, for example by placing a link to your own website at the end of the article. The number of clicks on this link can then serve as a metric. The number of sales is usually not an important target. Native advertising is aimed at building a Special Database brand and a lasting relationship with target groups and not at quickly boosting the number of sales. Placing sales-oriented content also fits less well in a news environment. For placing a sales message, it is therefore better to go for a banner or commercial. Collaboration and research: essential for the Special Database future It is important that readers associate native ads with (potentially) interesting content from advertisers, not with deception.